MILAN — Louis Vuitton is reopening the doors of its flagship in Florence on Friday.
Following a major restoration project, the store was entirely restructured to dig up the original configuration of the space, which is located in a prestigious Florentine palazzo built in the 19th century to face Palazzo Strozzi, one of the most precious gems of the city’s Renaissance architectural heritage.
The store, which spans two floors connected by an impressive staircase showing a glass handrail covered with leather in the Tuscan city’s signature Florentine Blue tone, is the brand’s first unit in Italy to carry the Objets Nomades furniture pieces, along with a wide selection of women’s and men’s ready-to-wear, leather goods, accessories, timepieces and fragrances.
Louis Vuitton’s product offering is displayed in an environment that combines the brand’s signature elements, including shelves connected with leather belts inspired by vintage travel trunks, with details paying homage to the traditions and culture of the territory hosting the store. In particular, the color combination of beige and sandstone gray is a tribute to Florentine Renaissance architecture, which is also echoed in the selection of the different marbles, from the natural beige Travertino Navona to the dark red Rosso Levanto and the yellow Giallo Siena. They offer the background for the Fifties and Sixties vintage furniture pieces — designed by Italian names such as Franco Albini, Cesare Lacca, Osvaldo Borsani, Romeo Rega and Ico Parisi — which are juxtaposed with contemporary creations by Patricia Urquiola and Milan-based Studio Superego.
The walls of the VIP room located on the first floor are entirely covered with a picture of a room of Naples’ Royal Palace by Italian artist Massimo Listri, while other images shot by him hang on the store’s walls next to paintings from artists of the second half of the 20th century.
The flagship also hosts 1929’s Boite Chapeau Paris, Louis Vuitton’s archival box designed to carry hats embellished with birds-of-paradise feathers.
To celebrate the reopening, the store will carry a special edition of Louis Vuitton women’s artistic director Nicolas Ghesquière’s best-selling Star Trail ankle boot in an exclusive black calf leather showing the LV logo embroidered in gold on the side of the shoes. Men will have the chance to purchase the new Taïgarama leather accessories.
Along with the Florentine flagship, Louis Vuitton has 19 other units in Italy in locations including Milan, Rome, Venice, Portofino and Capri.