NEW YORK — Story, the Chelsea neighborhood retailer that changes its theme every four to eight weeks, is celebrating Valentine’s Day through March 11 with Love Story. But founder Rachel Shechtman isn’t clobbering consumers over the head with clichés employed by other retailers such as cheeky greeting cards, heart-shaped chocolates, red roses and risqué lingerie.
Rather, she conjured up a love story with multiple meanings. There’s loving Story, the store, and the way Shechtman lovingly chose brands for the concept. Also, gifts that will be beloved, and most importantly, self-love.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit