By  on January 14, 2019

LOS ANGELES — Bridal, influencers and e-commerce. There’s plenty going on at online fashion retailer Lulus as the company remains focused online even as more and more of its contemporaries look to physical retail as the way to continue momentum around scale.

The multibrand retailer originally started out as a brick-and-mortar store in 1996 before transitioning fully to an online business in 2008. Last May, it closed on a $120 million round of funding from IVP and Canada Pension Plan Investment Board. IVP has also invested in companies such as Glossier and The Honest Co.

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