While Lungarno Collection, the hotel management company controlled by the Ferragamo family, is waiting for some key approvals by the Milan Municipality to kick off the works aimed at creating a hotel inside the prestigious 16th-century former archbishop’s seminary on Corso Venezia, one of the city’s key fashion retailers is planning to open a shopping destination in the courtyard of the building.
According to market sources, between 2019 and 2020, Antonia will open a store on the location’s ground floor featuring an innovative format and carrying a product offering focused on capsules and special collaborations, especially with streetwear labels. Reached on Wednesday, the company declined to comment.
Antonia is a luxury store founded by Antonia Giacinti in 1999, which operates doors in Milan and Macau. Until the end of last year, Giacinti managed the fashion and accessories floors at Milanese department store Excelsior under the Antonia label.
Lungarno Collection, headed by president Leonardo Ferragamo, already operates four hotels and three restaurants in Florence, as well as a hotel in Rome.
The new Lungarno Collection will expand the luxury hospitality offering in Milan, which is expected to welcome a Soho House in the next few years. According to sources, the British company will open a Milanese outpost in the Brera district.