McKinsey & Co. looked into the future of e-commerce for the luxury sector and saw big things ahead. Nathalie Remy, a partner at the global consulting firm, said: “We know that luxury consumers are the most digital-savvy and most social-media-active out there. Eighty percent visit a social media platform at least once a month, 25 percent are doing it daily; two-in-three luxury shoppers are posting content at least once a month, 15 percent are doing so daily. And this is not just a Millennials’ story. We know that 71 percent of Baby Boomers are using social media platforms, and invited by their grandchildren, they are the fastest-growing group.”
This story first appeared in the July 15, 2015 issue of WWD. Subscribe Today.