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Salvatore Vitiello — a fresh face on Seventh Avenue, but one with roots in fashion — will fete the introduction of his first M. Bottiglieri collection at the Hudson New York Hotel tonight.

The line is made in New York City and targets 22- to 45-year-old professional women with Italian fabrics. Vitiello, who is chairman and chief executive officer, is looking to wholesale to boutiques and to sell directly to the consumer through the e-commerce site at

Prices put the line in what used to be known as the bridge range, with a classic button-down shirt selling at $395 and cashmere sweaters at $950 on the brand’s Web site. The looks can all be custom made for higher prices. The ladybug serves as a touchstone for the brand, engendering “emotional warmth” and making an appearance in the company’s logo.

After years of working as a lawyer, hedge fund manager and in the pharmaceutical industry, Vitiello felt the familial pull of fashion: His grandfather was a designer in Italy and both of his grandmothers were seamstresses in New York.

Vitiello is bucking the standard — and what many see as antiquated — fashion timetable and launching with “summer-fall.

“I didn’t want to be tied to the seasonal trends and the season,” he said. “The clothing is not trendy at all. We chose fabric that was transitional from warmer months to colder months. We have a stretch cotton fabric that’s light enough to truly wear in the summer and heavy enough to wear under the jacket in the fall.”

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