MILAN A new MAC Pro Store has been unveiled on Via Dante here. The shop covers 2,950 square feet over two floors, entirely dedicated to color experimentation.

The store features nine stations and two private makeup rooms for shoppers to try the Makeup Menu services, aimed at creating and developing consumer’s personal style with the help of 14 MAC artists. The store offers a range of professional products, in addition to seasonal collections, limited editions and the collaborations with international tastemakers of the world of art, fashion, music and entertainment.

“MAC and fashion have always gone hand in hand since the launch of the brand,” said Karen Buglisi Weiler, MAC Cosmetics’ global brand president. “MAC’s makeup authority and trendsetting ability are complemented by Milan’s authority in fashion, making it the ideal location for the new MAC Pro Store.”

“Opening a new MAC Pro Store on Via Dante is the culmination of the first phase of MAC’s expansion in Italy,” said Paolo Deponti, brand manager of MAC Cosmetics Italy, who defined the brand’s sixth opening in the Italian fashion capital “a source of pride.”