Macy’s will today reveal details of its much-anticipated Karl Lagerfeld capsule collection. The collaboration has been in the works since last year and is integral to Macy’s efforts to elevate the profile and appeal of its Impulse contemporary departments. Macy’s operates Impulse areas in about 230 of its 800-plus doors and is expanding the format.According to sources, the distribution of Lagerfeld’s line for Impulse will extend beyond Macy’s big urban flagships such as Herald Square in Manhattan and State Street in Chicago, where the retailer sells its edgier and more aspirational merchandise, to include more than 200 Impulse shops nationwide. Macys.com will also feature the line.Lagerfeld has reportedly incorporated his signature style into his one-off collection for Macy’s, including some high-collared pieces as well as edgier, rock ’n’ roll looks. All the items will be at Macy’s price points, in the moderate to better range. Products will begin selling at the end of August, and an extensive marketing campaign is expected.Macy’s officials were not available for comment Tuesday about the collaboration. The company’s strategy of introducing exclusive capsule collections by designers normally associated with more high-end stores was launched with British designer Kinder Aggugini in February, and followed up in April by another Brit, Matthew Williamson. Sources have said that after Lagerfeld, Macy’s Impulse will feature Giambattista Valli in November. Then, for holiday 2011 selling, Lagerfeld and the three other featured designers will again create exclusive product for Macy’s. Given Lagerfeld’s prominence, it’s only fitting that he be reserved for the most important fall season, when stores sell the most designer merchandise. Macy’s approach for Impulse, involving established and emerging designers, will continue into at least next year.As far as growing its contemporary business, Macy’s has been extending the Impulse umbrella to additional product categories such as accessories, men’s wear and beauty. Impulse offers brands such as Rachel Rachel Roy, BCBG Max Azria, Free People, Ed Hardy, INC, Ralph Lauren RLX, Seven For All Mankind, Kensie and Bar III, a private brand launched last winter. Macy’s has acknowledged that it has been underserving the contemporary customer and not getting its fair share of the business, but is gaining some share and layering on volume this year. In the past, the store’s reputation has been stronger in better and traditional sportswear.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion