Macy’s Inc. will stop selling fur by the end of fiscal 2020.
Fur will no longer be sold in Macy’s, Bloomingdale’s, Macy’s Backstage and Bloomingdale’s the Outlet stores. In addition, the company will be closing its Fur Vaults and fur salons.
Macy’s Inc. previously banned fur from all of its private brands.
Jeff Gennette, chairman and chief executive officer of Macy’s Inc., said: “Over the past two years, we have been closely following consumer and brand trends, listening to our customers and researching alternatives to fur. We’ve listened to our colleagues, including direct feedback from our Go Green Employee Resource Group, and we have met regularly on this topic with the Humane Society of the U.S. and other NGOs (nonprofit organizations). Macy’s private brands are already fur free so expanding this practice across all Macy’s Inc. is the natural next step.”
Gennette noted that Macy’s Inc. whole partnering with the Humane Society to end the sale of fur, will continue to offer “high-quality and fashionable faux-fur alternatives.”
Macy’s decision follows those of several other brands and designers that have already decided to forgo fur including Prada, Gucci, Burberry and Chanel.
Earlier this month in California, where Macy’s Inc. operates many Macy’s and Bloomingdale’s stores, Gov. Gavin Newsom signed a bill banning all sales and manufacture of new fur products in the state. Newsom on Twitter described the bill as “one of the strongest animal rights laws in U.S. history” and added that “California is a leader when it comes to animal welfare.”
California is the first state in the nation to adopt such a law, which applies to all apparel and accessories that would contain fur, from coats to keychains. Used and vintage fur products are exempt from the bill.
Macy’s Inc. operates 34 Fur Vaults inside Macy’s and 22 fur salons in Bloomingdale’s. They will all close by the end of fiscal 2020.
“Across Macy’s Inc., fur is not a material part of our business, although some locations are more relevant than others,” a spokeswoman told WWD. “Our plan is to offset any potential impact with other categories.”
Asked if the decision to drop fur was at least in part a reaction to the new California law banning fur sales, the spokeswoman indicated, “We curate our assortment based on the wants and needs of our customers. This was a thoughtful decision. We have been closely following consumer and brand trends, and the customer is migrating away from natural fur and we are aligning with this trend.”
Kitty Block, president and ceo of the Humane Society of the U.S., cited Macy’s Inc. for its “forward-thinking and principled decision to end the sale of fur by the end of fiscal 2020.” She added: “This announcement is consistent with the views of countless consumers in the marketplace, and other retailers should follow. With so many designers, major cities and now a state taking a stand against the sale of fur, we’re that much closer to ending this unnecessary and inhumane practice.”
“We are disheartened to hear the news that Macy’s Inc. will no longer be offering their customers the freedom to choose naturally sustainable fur based on their own personal compass,” Keith Kaplan, director of communications for the Fur Information Council of America, said in a statement. “This is unfortunately another example of a venerated brand being pressured into the false narrative about fake, or faux fur, as a more viable option for their customers. Regardless of what any retailer, or brand wants to say, ultimately savvy customers will be the truest arbiter of what is acceptable and what’s not. Unfortunately, for them, Macy’s Inc. will no longer be able to benefit from customers that understand that fake fur is not and never will be, the answer to being environmentally friendly and sustainable. For the countless consumers who still demand only naturally sustainable fur products, there still remains many traditional retailers who will continue to make the product available in abundance.”