“This is the biggest tropical garden we’ve ever planted,” said an enthused Robin Hall, Macy’s senior vice president and impresario of the department store’s other extravaganzas, such as the Thanksgiving Day Parade and Fourth of July fireworks.
Hall today gave a preview of the annual Macy’s Flower Show, two days before the launch to the public, with Macy’s landscapers still applying the green thumb. This year, it’s a floral salute to Brazil and a teaser to the store’s upcoming Brazil promotion in May. The flower show has also been transported from the main floor of the Herald Square flagship — which is undergoing renovations — to a 5,000-square-foot, climate-controlled tent outside. As a result of being in a more condensed setting, the presentation has greater impact and is at its lushest, filled with orchids and waxy plants, even a rare white bird of paradise and a giant eight-foot toucan topiary made of Brazilian button flowers and dried magnolia leaves. It’s a full city-block long, taking visitors on a path that wends past a Bahia urban barrio setting, an old Salvadoran mission and a rain forest with a waterfall. If one looks carefully, a monkey amid the greenery can be spotted.
“The show is not horticulturally pure,” Hall explained. “We added some plants that are not indigenous, just for color and fun — but most live in Brazil.” Compared with past Macy’s flower shows, Hall expects a larger crowd because of the tent’s visibility, smack on Broadway Plaza in Herald Square, though how much traffic spills into the flagship is anyone’s guess. Through its two-week run, the flower show will also feature Carnival-spirited windows, Brazilian dancers and planting lessons. “My favorite are those gorgeous vermilions,” Hall said.