Macy’s Inc. said that it is piloting four stores for its new off-price retail concept, called “Macy’s Backstage.”
The pilot stores will open in New York at Sheepshead Bay on 2027 Emmons Avenue in Brooklyn; Queens Place in Elmhurst, Queens; the Lake Success Shopping Center in New Hyde Park, and at the Melville Mall in Huntington. The rollout is part of a growth effort unveiled last month as first reported by WWD. The pilot stores will open this fall, the company said.
The footprint is 30,000 square feet and will “offer a compelling assortment of women’s, men’s and children’s apparel, shoes, fashion accessories, housewares, home textiles, intimate apparel and jewelry,” the retailer said. Also planned are free WiFi and a “suite of spacious fitting rooms.” One site is expected to have a “café concept so customers can relax and refresh.” Goods will be sourced from Macy’s own stores as well as deals from well-known brands, and at price points that will be 20 to 80 percent below market.
“We believe we can deliver a whole new level of value to customers who appreciate fashion and love to hunt for a bargain,” said Peter Sachse, Macy’s chief innovation and business development officer. “Macy’s Backstage stores will be designed to surprise and delight customers with continuously updated and fresh merchandise assortments focused on delivering current fashion with incredible prices, day-in and day-out, and enthusiastic sales associates.”
Macy’s is entering the off-price segment at a time when competition is heating up, and new players are entering the market. Last week, Bloomingdale’s, which is in the off-price market already, said it will open its first store in Manhattan this fall.