This spring, Macy’s is taking an edgy turn with a collection designed together with Made Fashion Week. “This is an organic collaboration between the creative teams from Made and our merchants to bring relevant, of-the-moment fashion to Macy’s,” explained Tim Baxter, the retailer’s executive vice president, fashion and product office. “It’s a collection of must-have items, inspired by street fashion and what the most fashionable people in the world are wearing.”
He’s really talking about designers, photographers, artists, filmmakers, models and media-types with a downtown vibe, that Made Fashion Week associates with. Made, a creative hub that connects and supports emerging talent in different medium, was formed in 2009 by Mazdack Rassi, cofounder and creative director of Milk Studios; Jenné Lombardo, founder of The Terminal Presents branding and strategic marketing company, and Keith Baptista, founding partner of the Prodject production company. The platform started just after the Great Recession hit, when the founders witnessed many designers struggling. Made currently supports about 40 labels, including Joseph Altuzarra and Suno, in part by staging fashion shows, typically at Milk Studios and the Standard Hotel, and is itself supported by such corporations as American Express, Macy’s, Lexus and Google.
The Made-Macy’s collection, called Made Fashion Week for Impulse, will be sold beginning March 12 only at 150 Macy’s stores [where the Impulse contemporary departments are played up the most] and on macys.com. The plan is to make Made Fashion Week an ongoing part of Impulse and to steadily feed new products into the space on a monthly basis, if not more frequently.
The debut spring collection features between 20 and 30 styles, priced from $39 knit tops, tanks and T-shirts, to $139 jackets. There are also skater skirts, pants and dresses. The collection is designed at Milk Studios and at Macy’s merchandising offices in Manhattan, with both domestic and overseas production. Macy’s described the collection as featuring classic pieces remixed with of-the-moment prints, textures and patterns; silhouettes referencing “modern school boy and feminine grunge” trends, and layering.
A comprehensive campaign involving print and outdoor advertising, direct mail, in-store visuals, digital and social media has been developed to launch the collection. The launch campaign was shot by Terry Richardson at Milk Studios with a behind-the-scenes, candid approach depicting models just arriving to the set. A digital biannual style guide will feature fashion, music and art, and there will be editorials about artists, writers, musicians and designers who are shown wearing the Macy’s-Made collection. The guide can be viewed on macys.com/impulse starting April 2.
“We are translating our culture into actual garments,” said Made’s Lombardo. “To be able to bring pieces to life at an accessible price point at a mass level is really something we stand for.” Lombardo said she’s been working closely with Macy’s to design the collection, and that there’s no involvement by the designers supported by Made in the Macy’s collection. “Just like us, the Made collection exists somewhere at the intersection of fashion, music, art and popular culture. Our collections will always be inspired by the kids on the streets. Our currency has always been access.”
“The collection is really about individuality,” added Baptista. “What’s that young photographer who walks into the Milk Studio wearing? How does that blogger style herself? What’s that model wearing when she comes off the street? That’s what it’s about.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye