Martha Stewart is feeling right at home at Macy’s.
Macy’s and Sequential Brands Group (owner of Martha Stewart Living Omnimedia) have signed a multiyear renewal agreement for Martha Stewart Collection.
The Martha Stewart Collection, which launched exclusively at Macy’s in 2007, encompasses bed and bath textiles, housewares, casual dinnerware and serveware, cookware and holiday items. It marks Macy’s largest brand rollout in home product to date.
“Since its introduction 10 years ago, Martha Stewart Collection has been a cornerstone of our home assortment at Macy’s, providing beautiful and distinctive merchandise that reflect Martha’s favorite things and updated casual style,” said Molly Langenstein, chief private brand officer at Macy’s.
“When we launched the Martha Stewart Collection at Macy’s, we set out to create a collection that offered shoppers beautiful and useful products for every aspect of the kitchen, bedroom and bathroom, all in one place,” said Stewart. “We have seen the brand grow tremendously over the years, expanding into new categories and establishing itself as an essential part of Macy’s home business. I look forward to continued success with Macy’s.”
Martha Stewart Collection has since expanded to furniture and Whim, an assortment of textiles and tabletop products in playful prints and vibrant colors. Last fall, Macy’s and Sequential (which acquired MSLO in 2015) launched a line of home fragrances for Martha Stewart Collection featuring “From the Garden” bar soap, hand soap, hand cream and other items for the home.
The Macy’s-Martha relationship has had its ups and downs.
Last month, Macy’s settled its five-year-old lawsuit accusing J. C. Penney Co. Inc. of interfering improperly with its exclusive merchandising agreement with MSLO. New York State Supreme Court Justice Jeffrey Oing in Manhattan ordered the case dismissed, following a request from Macy’s and Penney’s. Terms weren’t disclosed. The settlement ended a prolonged lawsuit in which Penney’s tried to sell Martha Stewart’s bed, bath and kitchen products in stores. Macy’s argued the agreement undermined its own exclusive contract. Macy’s settled its breach-of-contract lawsuit against MSLO in 2014.