By  on September 18, 2015

NEW YORK — In 2012, Macy’s set an ambitious goal: to attract a younger Millennial customer. This group, which is estimated to have spending power of $65 billion annually for product at Macy’s level, has traditionally eschewed department stores in favor of specialty retailers.

Over the past three years, the retailer has added brands and revamped its in-store merchandising to specifically target that customer.

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