MILAN — LensCrafters is coming to Macy’s.

The retailer has signed an agreement with Italian eyewear giant Luxottica Group SpA to bring the optical chain to as many as 500 Macy’s department stores in the U.S. over the next three years.

LensCrafters is to open its first Macy’s location with a new site-specific concept in April next year, with the goal of opening approximately 100 locations by the end of 2016. LensCrafters plans to offer a range of eyewear spanning from Luxottica’s owned brands Ray-Ban and Oakley to licensed labels including Prada and Giorgio Armani. This will be an exclusive agreement between LensCrafters and Macy’s. The former is the first optical retail brand to expand nationally in a major department store.

This is an additional step between the two groups, following the opening of approximately 670 of Luxottica’s Sunglass Hut locations within Macy’s stores to date. With Sunglass Hut, Macy’s has more than tripled the size of its sunglass business in the past six years.

A LensCrafters-affiliated optometrist is to staff each Macy’s department, and customers will be offered a unique in-store digital experience that includes lens simulators and virtual try-on technology.

“LensCrafters reinforces Macy’s commitment to the health and wellness of our customers,” said Jeff Gennette, president of Macy’s Inc. “As with Sunglass Hut, LensCrafters will enhance the productivity of our stores and strengthen Macy’s as a shopping destination.”

“Macy’s and Luxottica have a successful history together. Our relationship is built around a shared mission of providing customers with the highest quality products, a passion for style and a broad brand portfolio able to meet diverse consumer choices,” said Adil Khan, ceo of markets at Luxottica Group. “The optical retail industry has incredible growth potential in North America.”

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