Macy’s Inc., one of the highest profile marketers in the country with such events as the Thanksgiving Day Parade and Fourth of July Fireworks event, has a new team member to elevate the profile further.
Richard A. Lennox, formerly senior vice president and chief marketing officer of Toys ‘R’ Us since 2014, has been named Macy’s Inc. chief marketing officer, succeeding Martine Reardon who left the company last May.
Lennox, who will join Macy’s Sept. 15, will have responsibility for Macy’s omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing activity. He will be involved in orchestrating celebrity collaborations and appearances, and exclusive merchandise campaigns, which have been hallmarks of the Macy’s program. Macy’s has staged launches with Martha Stewart, Tommy Hilfiger and Jessica Simpson among others. In January 2015, it launched its Thalía Sodi collection with the first Facebook collection launch via a live-stream fashion show. While Macy’s does have many loyal shoppers, it has been working hard to capture more Millennials and compete against strong Internet competitors such as Amazon.
At Macy’s, Lennox will report to Macy’s Inc. president Jeff Gennette, who will become Macy’s Inc. chief executive officer next year, succeeding Terry J. Lundgren. Lennox will also join the executive committee.
At Toys ‘R’ Us, the 51-year-old Lennox led the creation of the “awesome” brand position and marketing campaigns. “He is a business leader and marketer who believes in the power of big ideas, the strength of teamwork and the ability to drive increased sales through innovation and customer loyalty,” Gennette said.
For five years prior to Toys ‘R’ Us, Lennox was executive vice president and chief marketing and e-commerce officer at Zales Corp., where he was instrumental in the company’s turnaround by developing the strategic business plan and marketing approach across channels. Zales was acquired by Signet in 2014.
Before Zales, Lennox was a senior-level executive and strategist at J. Walter Thompson, where he led the De Beers group, overseeing all operations for its U.S. marketing function, as well as new product and business development. Also while at JWT, Lennox was an account leader for brand clients including Kellogg’s, Nestlé, Unilever and Warner Lambert.