By  on April 10, 2019

Macy’s Inc., in one of its most innovative maneuvers to date, today launches “Story at Macy’s” concept shops at 36 of its U.S. locations.

The shops will average 1,500 square feet in size; have customized, flexible fixturing, and, similar to the original Story store at 144 10th Avenue in the Chelsea section of Manhattan, will change their merchandise theme, products and decor every two months. For the inaugural Story at Macy’s, the theme is color and the shops will sell at least 70 vendors, primarily small ones, and display about 400 items for men, women and kids.

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