By  on November 21, 2019

After a poor third quarter, Macy’s Inc. cut its forecast for the year in what it called a “prudent” outlook — but the retailer feels confident it has the right program in place for Christmas.

“We’re locked and loaded with the right content, right marketing, right store environments. We are doing everything we can to execute for our customer. We are ready,” Jeff Gennette, Macy’s chairman and chief executive officer, told WWD when asked if the bad third-quarter results — marked by Macy’s first comp-store sales decline in two years — has altered the holiday outlook.

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