Macy’s in August will begin selling women’s merchandise from the Spanish brand Mango.
Initially at least, it will be a modest rollout. Macy’s Inc. will sell Mango Woman on macys.com and establish shop-in-shops inside just three stores — the Herald Square Square flagship and the Roosevelt Field, Long Island and Staten Island Mall locations.
Macy’s characterized the Mango woman as “trend-driven, reflecting the essence of Mediterranean style with a contemporary twist.” The merchandise will arrive on macys.com on Aug. 12 and appear in the three stores on Aug. 19. The initial assortment will include women’s wear and accessories.
“It is a great agreement for Mango, since it will allow us to continue to increase our presence in a strategic market like the American one, through one of the biggest platforms in the country,” said Daniel López, Mango’s vice chairman.
Said Patti Ongman, Macy’s chief merchandising officer. “Many of our Millennial and younger customers know and love the on-trend pieces that Mango offers, and will be thrilled to be able to shop their favorites as part of their Macy’s experience.”
The deal is reminiscent of when J.C. Penney Co. Inc. staged a big rollout of Mango shops called MNG by Mango in 2010. But the 450 Mango shops failed to resonate with Penney’s customers and the shops were all closed by February 2016. The Spanish retailer declined to renew the deal, having reportedly realized only a 0.5 percent sales bump from the Penney’s MNG by Mango shops.
Mango operates stores across the U.S. and 109 other countries. The brand was founded in 1984 and is based in Barcelona. The company designs more than 18,000 garments and accessories annually and reported it ended the 2017 fiscal year with sales of 2.2 billion euros, or $2.5 billion.