NEW YORK — “Yes, Virginia, there is a Santa Claus in outer space, and he rides a souped-up sleigh for intergalactic Christmas-gift deliveries. And listen up, boys and girls, Santa knows if you’ve been bad or good little extraterrestrials. If you’ve been bad, he will leave you a bag of moon rocks.”
“Santa’s Journey to the Stars,” or what Christmas would look like on another planet, is the theme of Macy’s Herald Square’s Broadway windows, replete with interactive touch screens.
This story first appeared in the November 24, 2014 issue of WWD. Subscribe Today.
Uranus and Neptune, the coldest planets, have full-time resident ice giants. Santa and his space elf need to wear oxygen bubbles on Jupiter and Saturn, which are mostly made up of gases. A giant gingerbread planet and another shaped like an ornament share the galaxy with Jupiter, the largest planet, and the seven-ringed Saturn. Fido, too, floats weightless in space. On Mars, the Red Planet, a glistening, icy mountain, is decked out from top to bottom with candy-cane lanes and populated by friendly little alien inhabitants.
Fireworks, which are becoming a trend this holiday season, erupted from the roof of the store on Thursday evening. The cast of “You Can’t Take It With You” featuring Annaleigh Ashford, Mark Linn-Baker and Patrick Kerr, performed numbers from the Broadway show. Aided by children from the Make-A-Wish Foundation, James Earl Jones, a member of the cast, flipped the switch, and Santa Claus made a special appearance.
Macy’s set up some red and white sofas and chairs in Broadway Boulevard, the small park in front of the store. Revelers relaxed in the nippy air, watching the classic film “Miracle on 34th Street,” which played on a gigantic screen. They sipped coffee — courtesy of Keurig, one of the store’s vendors — and nibbled cookies that were handed out by Macy’s. The movie was introduced by Robert Osborne, the film historian and host of Turner Classic Movies. This is the second year Macy’s has partnered with TMC to present the film.
The windows on the 34th Street side of the store — the displays that are considered classics — depict four scenes from “Miracle.”