By  on August 21, 2018

Macy’s has a “watchful” eye on innovation.

The retailer launches its first “watch drop” on Sept. 5, with limited-edition timepieces, either re-issued or updated, as well as some vintage and retro styles to be introduced each Wednesday from Sept. 5 to Oct. 24 and on Nov. 14 and Nov. 21. It’s an effort to capitalize on one of Macy’s Inc.’s better-performing categories and the nation’s growing cadre of watch collectors, and add exclusivity to the assortment.

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