Macy’s, which already sells private label salad dressings, soups, candy and its famous Frango mints, is adding wines to the menu through a partnership with KDM Global Partners LLC, a Philadelphia-based winemaker and custom label specialist.
KDM will produce a Chardonnay, a Cabernet Sauvignon and a Pinot Noir, all from California, under the Macy’s Select name. The wine will be sold in certain Macy’s stores and Macy’s restaurants starting in October.
Macy’s has a history of selling wines and liquors and decades ago operated a liquor store on Seventh Avenue, which was connected to the Herald Square flagship but had its own entrance. Macy’s also employed a wine taster. Never one to miss a cause to celebrate, the retailer was among the first to sell spirits right after Prohibition ended.
This is the third private-label program launched by KDM Global Partners on Macy’s behalf, initially under the Marshall Fields banner including Walnut Room Reserve and again for Macy’s in 2007.
Apparently, the department store has a growing appetite to spice up its offerings with food and beverage. “Additional items are always being considered, but at this time we have no plans to expand our gourmet or beverage offerings beyond our current assortment,” said a Macy’s spokesman. “We have a number of gourmet items under the Macy’s and Macy’s Candy Kitchen names available for our customers.”