The first half of the phrase, “a little bit country, a little bit rock ‘n’ roll,” will be emphasized at Bloomingdale’s this fall when the retailer’s proprietary Aqua brand launches a capsule collection with Country Music Award-winning duo Maddie & Tae.
The Aqua x Maddie & Tae collection captures singers’ Maddie Marlow and Taylor Dye’s sense of adventure and positive girl-empowerment message.
Included in the capsule are items with the combination of textures, colors and silhouettes that characterize Marlow and Dye’s offbeat style such as sequined, embroidered and velvet lace trim dresses priced from $128 to $130; a reversible multicolor rabbit and coyote fur anorak, $498; floral embroidered bomber jacket, $98; plush velvet blazers, $148; leather pants, $328, and skirt, $148; distressed denim pieces, $78, and lace trim and flounce tank tops, $78 and $38, round out the collection.
“Maddie & Tae represent the fresh, fun and modern young women who wear Aqua,” said Frank Doroff, vice chairman of women’s ready-to-wear at Bloomingdale’s. “As creative artists, their influence and input feels like a strong fit for this line. Bloomingdale’s welcomes the opportunity to work with young talent in all phases of their business. We’re thrilled to have Maddie & Tae working with our Aqua brand.”
Marlow and Dye met in 2014 when they were in their teens — they shared the same vocal coach. Their first single, “Girl in a Country Song,” mocked the clichés that were rampant in country music being played on the radio at the time. Their first album, “Start Here,” debuted a year ago at number seven on the Billboard charts and two on the country charts.
The complete capsule collection next week will launch in all Bloomingdale’s stores and bloomingdales.com Maddie & Tae will kick off a Bloomingdale’s tour with fashion presentations on Sept. 9 in Chicago and Sept. 24 at the Chestnut Hill, Mass. location. In addition to a fashion presentation, Maddie & Tae on Sept. 15 will perform an acoustic set at Bloomingdale’s 59th Street flagship.