When Amanda Hearst, cofounder of luxury ethical fashion retailer Maison-de-Mode.com, heard that the nonprofit Nest was working on a philanthropic project with Bloomingdale’s, she immediately wanted in.
Hearst sits on the advisory board of Nest, which connects brands with artisans. “A lot of our brands are introduced to us by companies or people we respect, including Nest, EcoAge and PositiveLuxury,” said Hearst’s partner Hassan Pierre. “The beauty of sustainable fashion is that everyone is always looking to share as much information as possible.”
Maison-de-Mode.com aims to introduce shoppers to the work of artisans and master craftsmen via pop-up shops launching April 10 at Bloomingdale’s 59th Street flagship and SoHo locations. The shops, which will operate through May 10, will be produced in partnership with Nest, whose brief history includes working to alleviate poverty, strengthen families and preserve endangered cultural traditions by creating a circular economy. Maison-de-Mode.com said it will donate a portion of the pop-ups’ sales to Nest.
Brands participating in the pop-up shops include Maiyet, which sources from global artisans and deploys customized training programs to help them prosper in their communities; Amur, whose sustainably sourced materials are transformed into sharply tailored pieces in vivid prints; Shipper, an outerwear label inspired by men’s tailoring; Cienne, minimal design with an emphasis on unique fabrics from around the world; Atelier Swarovski x Lanvin, and KhoKho, featuring Italian workmanship with traditional Swazi weaving techniques.
“Five years ago, when we started Maison de Mode as a one-off pop-up, we barely found 10 [ethically conscious] brands for the shop,” Hearst said.
“Consumers are 100 percent conscious about sustainable fashion,” Pierre said. “Just because an item is sustainable doesn’t mean it costs more. We sell everything from $65 T-shirts to $17,000 bracelets. It’s not about the dollar amount, it’s about the quality and design.”
“Ethical fashion that’s truly stylish and gives back to a worthy cause resonates with our shopper and represents the modern-minded consumer,” said Sharon Wax, Bloomingdale’s senior vice president of omni concessions and new business.
Hearst and Pierre plan to celebrate the uptown Bloomingdale’s pop-up on April 13 at 6 p.m. with a cocktail party. They’ll return on April 27 at 5 p.m. for the Maison-de-Mode.com Loom to Luxury trunk show featuring the spring collections of Cienne, Maiyet, Shipper and Behno. The labels’ designers will be in attendance.
Events at the SoHo store will include on April 22 at 1 p.m. an Earth Day #blockparty with sweets, flower crown creations, custom embroidered denim and tote block printing. Designer Arden Wohl on May 3 at 6 p.m. will host a Maison-de-Mode.com x Cri De Coeur trunk show.