NEW YORK — Catherine Malandrino’s Web site, catherinemalandrino.com, added e-commerce on Friday.
The online store offers 41 looks from the designer’s Catherine Malandrino collection, including a long pointelle coat for $425, a cropped cardigan for $275 and distressed leather “Brooklyn” Repetto shoes for $245, as well as some Web exclusives, such as a selection of “New York Stars” T-shirts, including a Statue of Liberty print for $145 and an American flag print T-shirt for $155.
Each look is presented on mannequins, which shoppers can click on for additional sizing information and price points. There also will be a page devoted to the designer’s personal favorites, featuring her take on the season and its inspirations. For the moment, the e-commerce feature is available only to customers in the U.S. and in Puerto Rico, with plans to extend it globally next year.
Botechnology, which also works with clients such as Lacoste and Vilebrequin, created the site and will manage it. “E-commerce is the most modern way to shop wherever you are,” Malandrino said. “It provides a perspective that everything is reachable.” Malandrino currently has stores in the Meatpacking District, SoHo, East Hampton, West Hollywood and Paris, and plans to open a store in July at the Americana in Manhasset.