The 25 styles for women and 20 for men will be supported by an ad campaign featuring Raquel Zimmermann and Mathias Lauridsen. Mango Committed is part of a larger initiative aimed at creating a business model based on sustainability criteria and more environmentally friendly processes.
Josh Olins photographed the Mango Committed ad campaign at Maison Gaudet, which was built by Hungarian architect Antti Lovag in Tourrettes-sur-Loup, a medieval village overlooking the French Riviera.
The Barcelona-based retailer said it’s developing a plan that will include additional initiatives in the area of sustainability.
Mango Committed will have a minimalist style and innovative forms and volumes, the company claimed. Items will be made from environmentally friendly organic and recycled cotton and recycled polyester and Tencel and dyed with eco-friendly inks in a neutral palette. The collection, which will be manufactured in Portugal, Turkey and Morocco, will carry international certificates guaranteeing items’ sustainable origins.
Mango is a little late to the game, though. Competitor H&M began manufacturing with organic cotton in 2004 and launched its first fully sustainable line in 2010. H&M’s Conscious Exclusive collection has been fronted by Olivia Wilde, among others.
Mango’s eco-friendly activities go beyond apparel. All leather and fur garments in the Mango collection are manufactured respecting animal rights, the company said, adding that exotic, wild or endangered species are never used. “Such hides always originate from animals destined for the human food chain,” the company said.
The retailer in late 2015 launched a project to collect used clothing and footwear at selected stores. One ton of garments have been collected so far, the company said, adding that the initiative allows 100 percent recycling of clothing and footwear collected through the Koopera organization.
H&M again has a similar program, while Spanish rival Zara started a clothing recycling program last year.
Mango also participates in the Greenpeace Detox Project, which analyzes the water from wet processes in the supply chain in order to move toward the elimination of toxic substances. The retailer is developing an internal tool to calculate its water footprint and identify the processes, garments and installations with the greatest water-saving potential, which will help it reduce its water consumption.
In addition, Mango neutralizes the carbon dioxide emissions associated with its offices and employee transport through carbon emission offset projects close to its areas of influence. The retailer’s logistics center in Lliçà d’Amunt and its stores developed under a new concept launched in 2016, “The Line,” incorporate eco-efficiency criteria to reduce environmental impact. Stores include optimized air conditioning and lighting systems, based on the latest LED technology, among other features.