NEW YORK — International retailers Zara, Mexx, H&M and Reiss have established businesses here, but one European fashion name, Mango, has been missing. The Spanish fashion brand reportedly has been looking for real estate in Manhattan for more than a year, and now a deal appears to be in sight at 578 Broadway in SoHo. The location is currently an Eddie Bauer store.
“It’s not a done deal yet,” said a source close to the talks.
“They’ve been looking at the market for some time,” said a real estate broker. “The Eddie Bauer store is where they’re landing.”
Eddie Bauer, which is owned by the bankrupt Spiegel Group, has been closing underperforming stores. It is not known whether the Broadway store is underperforming.
Eddie Bauer executives did not return a call seeking comment Thursday and executives at Mango could not be reached.
The Spain-based Mango, which has about 783 stores in 76 countries, is taking a cautious approach to the U.S. market. The company, which had sales of $1.35 billion in 2004, has said it plans to open at least 25 stores in the U.S. by 2010.
Mango’s fashions are designed by a team, which chooses key trends each season. For spring, they include ethnic, new baroque, clubbing, paradise prints, folk and picnic. In addition to apparel, Mango sells handbags, shoes and fragrances.
Like its competitor, H&M, the company excels at logistics, which allows it to classify and distribute 30,000 garments an hour.
Elizabeth Jagger, the daughter of rocker Mick Jagger, is the new face of Mango for spring.