GO TEAM: In a letter to employees of the Yoox Net-a-porter Group obtained by WWD on Friday, chief executive officer Federico Marchetti touted the accomplishments of the company in its first 100 days following the merger while also taking “a glimpse of the future.”
“We are headed for greater places!” wrote Marchetti, saying he was “extremely optimistic” about the group’s potential. YNAP, he claimed, “will achieve the unthinkable.” While adding brands including Moncler, Pomellato, Brunello Cucinelli and Ermenegildo Zegna to Net-a-porter and Mr Porter since the merger, Marchetti hinted that he’s “working on a very big one, fingers crossed…”
The ceo said he had found it “inspiring” to meet nearly all of the 2,500 employees of the former Net-a-porter Group in the U.K. and the U.S. ahead of a trip to Asia in the spring and summer. He ticked off the group’s promotion of internal talent; a new long-term organizational structure with a “stronger and more dynamic” board, which includes Eva Chen and Vittorio Radice; the renewal of key monobrand stores for another five to 10 years, and a “tremendous growth” from its venture with Kering compared with 2014. Marchetti cited the upcoming capital increase. “We hope to communicate some big news on this within the second quarter of this year,” he said.
Synergies and technology, with the unification of teams, were also listed in the letter, as was the successful performance of the group’s Web sites during Black Friday and Cyber Monday, which led to “record-breaking sales.” Marchetti concluded by underscoring the 2016 combined budget, which has been finalized “with a target of double-digit growth and increased profitability.”
“We are a fast-growing and profitable company, with the brain and the brawn to endlessly innovate. Ahead of this announcement in February [the company will report 2015 preliminary sales on Monday], I would like to thank you all for your hard work, bravi!” concluded Marchetti.