Mark Cross is getting back into brick-and-mortar.
It’s been decades since the American luxury leather-goods brand has operated stores. Yet on Friday, WWD learned that a lease was signed for a flagship at 667 Madison Avenue. The two-level, 4,000-square-foot store is set to open in late summer 2019. It’s located between 60th and 61th Streets opposite Barneys New York, in space formerly occupied by Michael Kors.
Mark Cross is sold online, through catalogues and at more than 100 retail doors around the world, including Barneys New York, Harrods, Harvey Nichols and Dover Street Market as well as Net-a-porter.
“We have just signed the lease and are still in the very early stages, but I look forward to offering consumers an innovative, experiential retail concept,” Ulrik Garde Due, president and chief executive officer of Mark Cross, told WWD.
O’Neil Langan Architects, which has worked with several luxury brands such as Chanel, Burberry and Versace, will design the Mark Cross space.
Garde Due has been president and ceo of Mark Cross since November. He’s expected to pursue a number of growth opportunities for the luxury brand, based on what he called a new “consumer-centric roadmap taking Mark Cross to a new level,” including a digital-first, social and retail approach. He envisions store openings in continental Europe, Asia and the U.S. The company opened a showroom in Paris last month during fashion week there, and recently a pop-up presentation came and went at the Naked Cashmere store in SoHo.
Mark Cross is owned by GF Capital, which bought the brand, including its intellectual property and operations from Neal Fox, former ceo of the brand and other owners in the business about three years ago.
Founded in 1845, Mark Cross began as a saddlery in Boston and has a rich heritage and a reputation for fine craftsmanship and use of the finest leathers, devoid of excess hardware and logos.