Marni store on Madison Avenue

NEW YORK Marni has teamed with Belgian artist Sammy Slabbinck to celebrate the opening of its new store in New York’s Upper East Side neighborhood.

Relocating from a different space on the same street, the 2,228-square-foot, two-story Madison Avenue boutique carries a wide offering of the Milanese brand’s women’s ready-to-wear, accessories and jewelry collections.

In keeping with the brand’s recent openings, including a boutique in Florence, Marni commissioned a community of Colombian women to create an animal sculpture crafted from papier-mâché and beads, which is on display inside the store. Marni creative director Francesco Risso selected the fawn as the lucky animal for the new New York boutique, the third outpost of the brand in the city, along with stores in SoHo and the Meatpacking District.

Marni Madison Avenue store

Marni Madison Avenue store  UNGANO&AGRIODIMAS

The fawn is actually the protagonist of a short film created by Slabbinck, who cut a name for himself on the international art scene with his signature paper collages, illustrations, videos and prints combining already existing images with contemporary compositional styles. For Marni, the Belgian artist realized a video collage where New York’s most popular iconography is matched with Pop Art references through the ironic and naive filter of the Marni aesthetic.

In keeping with Marni’s colorful and quirky signature, the Madison Avenue boutique welcomes customers with an atrium covered with colorful resin panels creating a charming perspective effect. In the first room, bags are displayed on concrete and steel shelves, while small leather goods are showcased on suspended marble displays. The brand’s well-known wave-like steel rails house the rtw pieces in the second room, while irregular solid structures featuring the rounded corners highlighted by contrasting colors, satin brass tables and comfortable lime green velvet armchairs dominate the second level, showcasing jewelry and footwear.

As part of its retail development strategy, Marni is gearing up to debut a store in Paris this month during the upcoming local fashion week and in Rome in October.

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