STEWART EXPANDS AT STAPLES: Martha Stewart wants to organize your office. Sequential Brands Group Inc. and Staples have expanded the Martha Stewart line of office products that are available exclusively at Staples.
The collection includes a new line of organizing products and accessories such as Discbound notebooks, message boards, folders and Stack + Fit storage solutions. The product features new patterns, gold-finished hardware and two new colors, persimmon and gray. The line also includes a customizable Wall Manager System.
Martha Stewart initially forged a direct to retail relationship with Staples in 2015 and the product line launched in February, 2016.
“When we design, our goal is to identify innovative organizing ideas and transform them into stylish, high-quality products that consumers love and trust,” said Stewart. “It’s important that people have the ability to stay organized whether the space they’re working with is a roomy office, a small desk, a closet or just a tote bag. We design products which make those spaces as functional as possible.”
Earlier this year, the Martha Stewart line of office products launched a new office storage system and new travel products and accessories. The system offers basket weave bins with raised lids that allow consumers to stack and store in all size spaces. The travel line includes a Martha Stewart backpack, a tote bag and assorted zipper pouches.