Martine Reardon

Martine Reardon, Macy’s former chief marketing officer, who left the company in May, is back, joining the National Retail Federation as a senior adviser on retail and marketing strategies.

Reardon, a longtime veteran of Macy’s, was instrumental in transitioning what was a traditional brick-and-mortar retail business into social media and the digital world. She is a 32-year veteran of Macy’s, including working at the former Abraham & Straus regional department store chain, which was consolidated into Macy’s many years ago.

It’s expected that Reardon will be involved on other types of retail-related marketing and consulting work.

“As cmo, Martine is widely acknowledged as the leader at Macy’s who successfully built the company’s omnichannel brand,” NRF president and chief executive officer Matthew Shay said Monday. “We have a long history of providing the industry with the insights, tools and expertise they need in order to meet the challenges that enable them to grow their business in a highly competitive environment. Martine’s hands-on experience and in-depth knowledge ensures we take that opportunity to the next level.”

“Her consulting work with the NRF will enhance our ability to remain at the forefront of thought leadership for retailers large and small,” added Mindy Grossman, president and ceo of HSN, Inc. Grossman is also the incoming chairman of the NRF.

“Retail evolves at a pace that requires constant vigilance with foresight and planning. To be part of creating paths and finding the voices that can help grow the industry is a tremendous opportunity,” Reardon said.

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