Martine Reardon, the chief marketing officer of Macy’s who was instrumental in transitioning what was a traditional brick-and-mortar retail business into social media and the digital world, has decided to leave the company on May 13, after 32 years of service.

A search for a successor has begun, Macy’s said.

“I am extremely proud of the work that I have led in building Macy’s into an international omnichannel brand. We have established a clear and compelling brand promise rooted in fashion, entertainment, pop culture, value and newness, and opened potential new avenues for growth,” Reardon said. “I will miss my Macy’s family terribly, but I am looking forward to taking time for me now. The marketing organization at Macy’s is incredibly deep and talented, and I am excited for my colleagues to carry on the work we began together.”

Terry Lundgren, Macy’s Inc. chairman and chief executive officer, said, “It is with deep sadness that we accept Martine’s resignation from Macy’s. Martine is a very special executive who has come to personify the spirit, energy and integrity of Macy’s. She has poured her mind, heart and soul into making Macy’s the industry leader it is today. Martine’s leadership, insight, creativity and expertise have enabled Macy’s to compete in physical stores and digitally as customer shopping preferences have evolved. Our entire organization will miss Martine.”