Mary Jane Denzer at the Ritz-Carlton

Mary Jane Denzer, the women’s luxury boutique in White Plains, N.Y., will continue in business without its namesake founder, who died Dec. 16 of pancreatic cancer.

The retailer has named Anastasia Cucinella, Denzer’s longtime store manager, as chief operating officer. Cucinella plans to bring in a broader range of styles and price points to the 5,000-square-foot store, which is based at Renaissance Square, adjacent to The Ritz-Carlton in White Plains, N.Y. She will run day-to-day operations.

Mary Jane Denzer’s family will have an active role in the company, and her daughter, Holly Alexander, who worked in the store for many years with her mother, will help manage operations.

At the time of Denzer’s death, Alexander said the family was looking for a buyer. She told WWD on Friday, “We’re not actively looking to sell it. We’re very invested in moving forward.” She said the store, which has been in business for 35 years in White Plains, finances itself. “We’re excited about the decision and totally supportive of Anastasia and the reputation she has built,” she said.

“Anastasia has a great vision for growing the Mary Jane Denzer brand by adding more accessible styles and designers,” Alexander added.  Since taking the reins earlier this year, Cucinella has staged several trunk shows with such designers as Ohne Titel, Agostino Couture and Neil Bieff, with plans for more trunk shows throughout the spring and summer.

Cucinella, who attended the fashion shows in Milan, Paris and New York and trained with Denzer for over 13 years, said, “Having worked on the floor with our customers for many years, I understand their current and future needs for both the extraordinary dress and the everyday fashion statement that is more accessible but equally important.”

Among the designers the store is carrying for spring are Fabiana Filippi, Blumarine, Preen, Mantu, Erdem, Giambattista Valli, Oscar de la Renta, Jenny Packham, J. Mendel, Elie Saab and Monique Lhuillier.