With Cyber Monday sales expected to increase 19.1 percent to $9.4 billion, the first $9 billion day in e-commerce revenue, according to Adobe Analytics, the shopping holiday will easily surpass Black Friday’s take of $7.5 billion, a 20.5 percent gain over the same 2018 day. The tech firm is forecasting $143.8 billion will be spent online during the entire holiday season, 14.1 percent growth over last year.
With digital giant Amazon in its sights, Walmart Inc. has assembled a raft of exclusive products, including a heavy push in electronics, while Target Corp. for the first time, is offering online doorbusters on Sunday, Dec. 1 and Dec. 2, with new digital offers daily though Green Monday on Dec. 9.
“On the heels of Black Friday weekend, we’re kicking off Cyber Week a day early to give guests an opportunity to continue shopping and saving on doorbusters from the comfort of their own homes,” said Rick Gomez, executive vice president and chief marketing and digital officer at Target. “Throughout our extended Cyber Week sale, we’re offering great deals on top items…. and retail’s most comprehensive suite of same-day fulfillment services.”
Walmart’s Cyber Monday deals kick off at 12:01 a.m. on Dec. 2, and include Blue Star Clothing’s women’s plush robe, $9.99, savings of $20; Fruit of the Loom men’s crew-neck top and fleece pajama pant set, $9.99, savings, $8. Electronics deals include Vizio 55-inch class 4K Ultra HD HDR Smart LED TV, $279.99, savings of $198.01, and Lenovo 15.6 R5 laptop, $299, savings of $200. Walmart is also offering a $450 gift card with the purchase and activation of a Samsung Galaxy S10 phone.
For most of the retailer’s Cyber Monday deals, customers can choose free two-day shipping or the option to pick up their Walmart.com order at a local store the same day or during their next weekly shopping trip.
Toys will be a battleground this holiday season. Retailers have been leaning into the category since the bankruptcy and shuttering of the Toys ‘R’ Us chain in 2017. During the 2018 holiday, Walmart held events at its stores for kids to try out and rate the offerings, while Target is powering Toys ‘R’ Us e-commerce. The troubled Toys ‘R’ Us in fact opened its first post-bankruptcy store on Wednesday at Westfield Garden State Plaza in Paramus, N.J.
Retailers all want a piece of Disney’s “Frozen 2,” which created an avalanche at the box office, breaking Hollywood records for an animated film. “Frozen 2’s” high-end appeal extends to holiday windows and an immersive experience at Saks Fifth Avenue.
Target is poised to benefit from the “Frozen 2” frenzy with Disney shops in 25 stores and more to come. The Disney store on Target’s web site features an assortment of “Frozen 2” products, from apparel to toys to home decor to scooters. There’s even Band-Aids and Ziploc storage bags with scenes from the movie.
Walmart is offering a “Frozen 2” iTime Interactive Smart Kids Watch for $29.99, a $35.01 savings; KidKraft Uptown Espresso Kitchen with 30-piece play food set, $89.98, a $60.01 savings; Easy-Bake Ultimate Oven Baking Star Edition with three mixes, an online exclusive for $29.97, savings of $28.88, and KidKraft’s Ainsley wooden swing set, $219, savings of $180.
Target’s online doorbusters such as $80 off iPad 7th generation, 30 percent off apparel, outerwear and shoes for the family, and a TCL 43-inch TV for $219.99, plus a $20 Target gift card, will be available Sunday, Dec. 1, and Monday, Dec. 2.
New digital deals will be available daily through Green Monday on Dec. 9. The retailer said members of its new Target Circle loyalty program will receive additional savings, while earning 1 percent on all online purchases for redemption at a later date. Bed and bath products will be reduced 40 percent through Tues., Dec. 3.
Cyber Week deals from Dec. 3 through Dec. 9 feature a different product category each day, such as 30 percent off kids bedding and decor; up to 50 percent off power shave, dental and hair appliances; 30 percent off men’s and women’s C9 performance wear, and 50 percent off top gifts.