Massif, a men’s wear collection that combined technical fabrics and features with a contemporary fashion attitude, will be shuttered this week.
Scott Branscum, a veteran of Eddie Bauer, Cutter & Buck and Perry Ellis, who was brought on board to get the line off the ground, said Massif’s parent company pulled the plug so it could focus on its core business, which is outfitting the elite U.S. forces of the CIA, SWAT teams, Coast Guard rescue swimmers, special ops and backcountry firefighters with flame-retardant apparel.
“It was a late decision,” he said, citing the “shrinking military” expenditures and the company’s increasing reluctance to continue to fund a start-up.
Branscum said he will personally phone the retailers who had committed to carry the collection for fall, including Bloomingdale’s, which launched the collection last September, as well as Saks Fifth Avenue, Amazon and Lord & Taylor, the latter of which was going to install a shop for the label at its New York flagship. The line was also going to be carried in The Bay and specialty stores including Fred Segal and Mitchells, Branscum said.
He said his team — which includes Chris Donohue, formerly of Woolwich, Zegna Sport and John Varvatos, as vice president of sales — as well as a production and sourcing person and a marketing executive, will stay together in hopes of “telling the story” somewhere else. “I think we were really onto something,” he said of the “high-tech” collection, which boasted moisture management and antimicrobial properties as well as stretch and 3-D ergonomic shaping.
The Ashland, Ore.-based Massif was founded in 1999 by two entrepreneurs whose adventures included rock climbing and rescue missions. The company was acquired by Tactical Holdings and its private equity partner, Golden Gate Capital, in 2009. It has annual sales of about $100 million.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion