By  on September 5, 2017

LONDON — Matchesfashion.com is a unicorn — and its high valuation shows not just its potential, but the increasingly fierce competition in designer fashion e-tailing.

As reported, Apax Partners has acquired a majority stake in the London-based company following a bidding frenzy among private equity firms. The bidding battle drove Matchesfashion’s valuation up to a reported one billion pounds — clearly an amount founders Tom and Ruth Chapman and their other shareholders could no longer resist.

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