Maurices, the Duluth, Minn.-based women’s chain concentrated in small and midsized cities, is supporting the Breast Cancer Research Foundation and celebrating Mother’s Day with a pilot collection of graphic T-shirts with catchy phrases as well as accessories.
Half of the sales from the collection, which is only available online, will be donated to the BCRF. The products are offered in regular and plus sizes and priced from $6.50 to $24.
“We created this program because we believe in the strong connection between our company’s values and the incredible efforts of the Breast Cancer Research Foundation to prevent and cure breast cancer by advancing the world’s most promising research,” said George Goldfarb, president and chief executive officer of the Value Fashion segment of the Ascena Retail Group Inc., which includes Maurices and Dressbarn. Ascena also operates a premium fashion segement including Ann Taylor, Loft and Lou & Grey; a plus fashion segment which includes Lane Bryant and Catherines, and a kids’ segment which includes Justice.
“When we announced this program last week, we were literally overwhelmed with responses from our associates thanking us,” said Erin Stern, Maurices’ executive vice president and chief merchandising officer. “Each one had a personal story to share — from moms to aunts, friends, cousins and neighbors.”