Limited and exclusive: Maxfield’s recharged its business on those two words, with ReadyMade set to go live Friday as the latest in a series of high-end streetwear and luxury pop-ups at the boutique.
ReadyMade’s pop-up, nestled within the men’s department of Maxfield’s main store on Melrose Avenue, represents the latest iteration of the pop-up model, which has seen brands such as Fear of God, Enfants Riches Déprimés and Amiri take over Maxfield’s space across the street; Vetements set up shop in the adjacent Jean Prouvé house, and Local Authority take over Maxfield’s Malibu outpost.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion