By  on October 19, 2017

Limited and exclusive: Maxfield’s recharged its business on those two words, with ReadyMade set to go live Friday as the latest in a series of high-end streetwear and luxury pop-ups at the boutique.

ReadyMade’s pop-up, nestled within the men’s department of Maxfield’s main store on Melrose Avenue, represents the latest iteration of the pop-up model, which has seen brands such as Fear of God, Enfants Riches Déprimés and Amiri take over Maxfield’s space across the street; Vetements set up shop in the adjacent Jean Prouvé house, and Local Authority take over Maxfield’s Malibu outpost.

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