By  on October 20, 2017

Ahead of the release next week of a “speed to market” survey by McKinsey & Co. Inc. in partnership with WWD, Jennifer Schmidt, senior partner at McKinsey, shared some of the conclusions drawn from the research as well as some actionable steps retailers and fashion brands can take to improve supply chains and reduce long lead times.

The report, which will be released during the WWD Apparel & Retail CEO Summit, was based on a survey of industry executives and was conducted as the market adapts to changes in consumer behavior. Researchers at McKinsey assert that retailers and brands need improved lead times as well as to leverage consumer data and insights — and many do, but perhaps not enough.

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