By  on March 9, 2018

Jewelry line, Mejuri is the latest brand to prove that Millennial-izing a company strategy holds the potential to win big. In the past year, it improved sales by nearly 500 percent, mostly due to its digital-first approach. What this looks like in closer view is a robust social strategy that optimizes its digital presence as an ongoing customer dialogue with smartphone-centric communication and optimized production.

Mejuri reveals new product in weekly drops to analyze product popularity in real-time, and keep production overhead low. This in turn benefits the consumer — a savvy Millennial shopper who not only craves regular refreshes, but also looks for a steal. Product pricing is accurate, resulting in steady revenue that’s not dependent on shopping occasions like holiday.

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