Jewelry line, Mejuri is the latest brand to prove that Millennial-izing a company strategy holds the potential to win big. In the past year, it improved sales by nearly 500 percent, mostly due to its digital-first approach. What this looks like in closer view is a robust social strategy that optimizes its digital presence as an ongoing customer dialogue with smartphone-centric communication and optimized production.
Mejuri reveals new product in weekly drops to analyze product popularity in real-time, and keep production overhead low. This in turn benefits the consumer — a savvy Millennial shopper who not only craves regular refreshes, but also looks for a steal. Product pricing is accurate, resulting in steady revenue that’s not dependent on shopping occasions like holiday.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion