By  on March 9, 2018

Jewelry line, Mejuri is the latest brand to prove that Millennial-izing a company strategy holds the potential to win big. In the past year, it improved sales by nearly 500 percent, mostly due to its digital-first approach. What this looks like in closer view is a robust social strategy that optimizes its digital presence as an ongoing customer dialogue with smartphone-centric communication and optimized production.

Mejuri reveals new product in weekly drops to analyze product popularity in real-time, and keep production overhead low. This in turn benefits the consumer — a savvy Millennial shopper who not only craves regular refreshes, but also looks for a steal. Product pricing is accurate, resulting in steady revenue that’s not dependent on shopping occasions like holiday.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus