By  on September 26, 2011

BERLIN — It’s a man’s world, according to a new report on Europe’s online consumers presented at theWorld Retail Congress which opened here today.

The survey of 10,000 shoppers in Sweden, Germany, Great Britain, France, Belgium, Poland, Hungary, Italy, Spain and Russia by CB Richard Ellis/EMEA Research & Consulting showed men have replaced women as the most frequente-shoppers. Men average two virtual shop tours a month, versus women’s once a month activity, and while men spend more online for electronics and media, their online apparel purchases are on the rise, noted Peter Gold, head of Cross Border Retail EMEA, CB Richard Ellis. Men are also more likely to research potential purchases on line than women, the report data showed.

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