By  on December 10, 2018

So far the numbers for the peak shopping season look like a major win for online retail. But as exciting as they seem, they don’t yet account for that other dreaded winter tradition — the holiday return cycle. And for fashion retailers, there’s reason to believe an even more frenzied period of merchandise returns awaits them. 

Consider this: While online stores broke records at the start of the season, traffic to physical stores fell short. Brick-and-mortar retailers saw 1.7 percent less in-store visits on Black Friday than the same day last year, according to ShopperTrak data. In other words, more shoppers are buying online and fewer are filing into physical stores — and subsequently their fitting rooms.

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