Metropark USA is relaunching on Thursday as an e-commerce site, providing both a shopping venue and a community for consumers to share views on contemporary and street culture via art, music and fashion.
The site, metroparkusa.com, is initially planned as an online venue. On deck next are physical retail stores. The first brick-and-mortar opening is expected no later than spring 2013, although sites are being analyzed for possible openings for holiday 2012.
While the age group of the Metropark customer is between 21 and 34 years old, its core consumer is around 25 years old. The product mix is 60 percent men’s and 40 percent women’s.
Skye Associates, an e-commerce firm that operates Web sites for fashion brands, has joint-ventured with The Weisfeld Group to design and manage the new site. The Weisfeld Group, which owns both Fubu and Coogi, last year acquired the intellectual property of Metropark after the retailer filed for bankruptcy protection.
Metropark offers some merchandise under the Metropark brand. The bulk of the retail platform, whether online or in brick-and-mortar down the road, offers branded products that are both edgy and sexy.