By  on August 8, 2019

MeUndies is taking on lingerie’s lumbering giants slow to maneuver with the changing discourse on social media. This week, the underwear start-up launched its FeelFree collection with a wider range of sizing options for women’s underwear from XS to 4XL, and which would cater to sizes beyond that for free. 

This effort at comprehensive sizing is the culmination of months of research to develop sizes based on actual bodies, the brand said. Customers who want to request sizes outside of 4XL for FeelFree products would be able to provide their size to MeUndies through the web site to receive a free pair in their size. The brand plans to roll out inclusive sizes for men’s underwear as well in the coming weeks, and start offering sizes up to 4XL for its other underwear products.

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