MEXICO CITY — Mexico’s leading department stores have launched a series of aggressive marketing campaigns and efforts to bolster sales as growth in Latin America’s second-largest economy turns sluggish.
“They [the department stores] have always launched seasonal advertising campaigns, but this year they are more intense,” said Marisol Huerta, a retail analyst with brokerage Banorte-Ixe in Mexico City. “Point-of-sale campaigns are also more aggressive, and the department stores are definitely going to increase their marketing investment this year and next.”
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos