Miami-based indie boutique Brownes & Co. has built a thriving business with iconoclastic brands. So when presented with an opportunity to open a new store in the city’s trendy design district, founders Nikki Mallon and Gary Feinberg seized it—recession be damned. The 1,200-square-foot space houses about 40 brands, including Bare Escentuals, Bumble and bumble, Darphin and Diptyque, and business is booming. “We’re doing great,” says Mallon. “I’m amazed.” And optimistic—Mallon and Feinberg hope to use the new format as a blueprint for expansion in the greater Miami area.
This story first appeared in the November 13, 2009 issue of WWD. Subscribe Today.