By  on September 17, 2015

When it comes to online traffic of luxury brands, Michael Kors and Ralph Lauren are the tops in a market where shoppers go to Google first while mostly using mobile devices to visit and shop on Web sites.

Other notable findings in PM Digital’s annual “Trend Report: Luxury Brands Online” include that brands are “heavily reliant on search, which drives more than half of all referred traffic,” the researchers said in the report. By comparison, non-luxury apparel brands have a 40 percent referral rate.

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