By  on October 17, 2018

NEW DELHI –  India’s changing retail market is dominated by Millennials, who comprised 47 percent of the nation’s workforce in 2017, according to a new study.

India has the world’s largest Millennial population in absolute terms, totaling more than 440 million. These account for 34 percent of the country’s total population. Millennials are defined as those between the ages of 18 and 35.

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