By  on April 10, 2018

MM.LaFleur wants to pay more than lip service to its ethos of making the lives of corporate working women easier and a new retail strategy is a big part of that.

The five-year-old digitally native brand was built out of what Sarah LaFleur saw as a hole in the online market for dependably designed and moderately priced apparel aimed at women in the corporate world who aren’t interested fashion per se, but still want to look pulled together and appropriate, and with $65 million in sales last year (more than double 2015 sales), the essence of the brand is poised to grow offline. But MM.LaFleur is not aiming for a traditional retail experience.

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